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How-to Get the REAL Sherwin Williams High Reflective White & NOT the dupe!

Posted on September 1, 2023 by KylieMawdsley

The most popular HARD to get white paint color

When it comes to my Online Paint Color Consulting, I have a few favorite paint colors that I refer to time and time again. Why? Because they work. However, there’s one particular white that’s not always the easiest to get, and that color is Sherwin Williams High Reflective White.

White laundry room with mud room built-in benchs, hooks, cubbies, white subway tile, gray tile floor. Sherwin Williams High Reflective White, Kylie M Interiors online paint color consultant

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High Reflective White is one of the WHITEST white paint colors on the market, which is why I refer to it so often. Without the warm nod of Alabaster or softness of Pure White, High Reflective White keeps things simple.

So why is it so FREAKIN’ HARD TO GET?

A lot of paint store employees claim that it doesn’t cover well. Fair enough, it really DOESN’T cover well at all (it’s meant to be more of a base than a ‘color’). But the ‘terrible coverage’ point could be made for MANY white paint colors – they don’t have the same hide (ability to cover old colors and look solid), at least not compared to colors with a bit more meat on their bones (lower LRVs).

So with this being said, I KNOW that High Reflective White is a great option, and have the clients and personal experience to prove it. I’m just not sure why so many of my clients have a hard time getting it, saying that their paint store won’t make it for them/doesn’t carry it.

The 5 WHITEST White Paint Colors

Sherwin Williams High Reflective White and Magnolia Teak Cups island, white quartz countertop, whitewash wood floor. CLIENT PHOTO of Kylie M Interiors Edesign

Sooooo, why is it listed in the fan deck? Why is it offered as an option if it isn’t really an option?

Because it CAN be made, oh yes, it can be made.

Whitewash wood shiplap ceiling, built ins, High Reflective White, Stonington gray. Kids toy storage in playroom, gray carpet. Kylie M Interiors edesign

 

HOW TO GET SHERWIN WILLIAMS HIGH REFLECTIVE WHITE

Thanks to the arrival of Sherwin Williams Emerald, you can NOW GET High Reflective White – and a version that covers reasonably well! However, in the Emerald line, it’s called Ultra White.

YES, High Reflective White & Ultra White are the same paint color!

The challenge with NOT getting it in Emerald (with the goal of not spending that much money on a gallon of paint) is that you won’t get High Reflective White.

If you go to the paint store and ask for High Reflective White, they’ll either say ‘no,’ as it’s a base and doesn’t cover well (being a base, it’s used to MAKE other colors – it’s the foundation). Or they’ll say, ‘SURE’ and give you a gallon of ‘doctored-up’ Extra White…which isn’t High Reflective White.

High Reflective White has an LRV of 93, making it pretty darn WHITE white. Extra White comes in at 86, making it a SOFT white. It seems it would take an AWFUL LOT of white tint to increase Extra White’s LRV by seven points. Will it brighten it and cut back the undertone found in Extra White? Sure, but will it have that gloriously high LRV? I doubt it.

Red orange brick exterior, mid century modern style home, Sherwin Extra White trim and white front door, Hardie Iron Gray siding.

Sherwin Williams Extra White

This being said, if you’re not super fussy, this could be good enough (insert me twitching here).

The 5 Types of White Paint Colors

In the great world of whites, this shift matters as Extra White is NOT a bright white. Check your gallon of paint. Sure, the sticker might say High Reflective White at the top, but in the bottom right corner, if you see the words ‘Extra White,’ you’ll know it’s not the real thing.

I was also told by paint store employees (many of them) that adding 4 ounces of white tint to a gallon of High Reflective White will improve the coverage. This is a contentious point as many painters and store employees will DISAGREE.

And I have one more great tip for you…

BUY A HIGHER-QUALITY PAINT

When it comes to paint, you DO get what you pay for. And as it relates to whites, higher quality paint will COVER better. Think of it this way, would you rather spend $90 on one gallon of paint that covers your room or $120 (two less expensive gallons @ $60) as you needed to apply four to five coats to get the same hide and coverage found in the pricier line???

Romantic farmhouse style bedroom, Sherwin Williams High Reflective White board and batten, vaulted ceiling, chandelier. Kylie M Interiors Edesign, online paint color consultant

And remember, this lack of hide isn’t unique to High Reflective White; it’s a common thread with many popular white paint colors. You often have to bump up in QUALITY and add those shots of white to get half-decent coverage (I also recommend two coats of primer to get a good headstart).

Bathroom vanity cabinet High Reflective White, white countertop, subway tile accent feature wall. Kylie M Interiors Edesign, online paint color consultant

FULL Paint Color Review of Sherwin Williams High Reflective White

The 5 Types of White Paint Colors

Hardie Light Mist grey siding, board and batten, shakes, High Reflective White exterior trim. Kylie M Interiors Edesign, diy update blogger and consultant

Long story short, when it comes to High Reflective White, it’s a toss-up as to whether the paint store will make it for you. However, in my experience, if it’s the type of white you’re looking for, it’s DEFINITELY worth asking.

 

WHICH PAINT COLORS ARE SIMILAR TO HIGH REFLECTIVE WHITE?

If you’re having difficulty getting High Reflective White, check out…

  • Benjamin Moore Chantilly Lace. The difference between Chantilly Lace is that it’s a tiny bit softer than High Reflective White (read about it HERE)
  • BEHR Ultra Pure White. The difference between Ultra Pure White is that it’s a tiny bit WHITER and brighter than High Reflective White (read about it HERE)
  • Sherwin Williams Extra White. The difference between Extra White is that it’s a touch COOLER/softer than High Reflective White (read about it HERE)

READ MORE

The Ultimate Guide to White Paint Colors

The 5 WHITEST White Paint Colors

3 Steps to Picking the Best White Paint Color

The 3 Best Warm White Paint Colors

6 Questions to Ask Before Painting Your Cabinets WHITE

Get the Online Paint Color Expert that Designers Hire

-design and online paint colour consulting using Benjamin Moore and Sherwin Williams paint colors. Kylie M Interiors. DIY and affordable decorating advice blogger. Market

Chat soon,

Kylie M Interiors, decorating blog, e-design, online colour consulting expert. signature

Originally written in 2021, updated completely in 2023



Comments

  1. As a previous Sherwin employee and color consultant- High Reflective and Extra White are both “bases” used on their own or to create other hues as you so well described:) High Reflective is the only one that needs some bolstering to get coverage. Most stores should be very used to adding white tint to it as many contractors request this. The other option is to move to a better product like Duration or Emerald which have better coverage by design. I used Duration White Heron (high reflect base, VERY little tint) in my kitchen and got perfect coverage in one coat although two is always prescribed for best longevity, cleanability etc.
    P.S. The company has been plagued by shortages of bases this last year, my understanding is the freeze in Texas and trucking issues have been largely the cause. Staff is stressed and doing their best!
    You know your s**t girl, enjoy every post and learn some stuff too!

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      Author

      Lori, I LOVE LOVE LOVE you for this comment, thank you! I’ve only heard from a few SW employees about this ‘being the way to do it’ and you confirming this makes me feel SO great. Good to know about Extra White too! Do you usually add a few jolts of white to its gallon as well to improve the coverage?

      I also love the advice to up the QUALITY of the paint, I’m going to update the post to reflect this – THANK YOU THANK YOU!

  2. Hi, I want to use BM Advance paint in Satin on my interior doors and trim. So my question is how to I ask BM to make High Reflective White?
    Thanks so much

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      Author

      Ahhhhh, WELLL, you can’t. To get HRW, you have to go to SW. There are some colours that can be colour matched ‘reasonably’ well, but not HRW as it’s SO white.

      1. Ok thank you so much for letting me know. That’s such a bummer because of all the whites I have tested Chantilly, Simply White, Pure White, White Dove, Super White, Extra White, HRW looks the best (truest, without any grayness) best in my NE facing, low light house. I painted/sprayed my kitchen cabinets about 5 years ago with BM Advance in White Dove and really like how that paint worked and has held up. I know I know I should paint everything else in White Dove but it doesn’t look as good as the kitchen cabinets do, m which just happens to be the brightest room in the house. What to do now…lol?

  3. How much exactly white do you add to the HRW? They are saying they go as low as 1/28th of an ounce… they want an amount? Please help! Thank you!

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      Author

      Hi Jennifer, I double-checked with my local store and while it can vary a bit depending on the type of paint you use, ‘generally speaking’ – 4 ounces, as long as it doesn’t overfill the gallon!

  4. Ah yes, high reflective white. The most useless base in the painting world. It never covers and the expectations never meet up with reality. I for one cannot wait until its dropped from the shelf. Most of the time this garbage pops up its because the customer is trying to be a pain in the rear.

    1. Post
      Author

      It’s rarely about the client being a pain; it’s because Sherwin Williams offers it as a paint color in their fan deck and offers it as a white option in their displays – customers are just choosing what they’re shown CAN be used by the company.

      It’s more the company being a pain as, yes, they either don’t explain that it’s more of a BASE and doesn’t cover well, or they just give the client a doctored-up Extra White and claim that it’s High Reflective White (which it isn’t). This is way more on the paint company than the consumer. Now that they have Emerald, we can get HRW that covers (also known as Ultra White in Emerald.

  5. Kylie read info concerning HRW. In Emerald which one….ultra white or extra white? I see both mentioned on your site & in this article. Please advise….

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      Author
    1. Post
      Author

      Hey Paula! You’re right, they don’t make it easy! Apparently it’s not online, but most stores do (or can) carry it/order it. I was confused too, but my SW rep confirmed it for me!

  6. A few weeks ago I went to the Sherwin Williams store in San Clemente, CA to buy High Reflective White. I requested 2 gallons of satin sheen (for my kitchen and bathroom ceilings) and 2 gallons of flat sheen (living room ceiling). The store employee had no problem with my request and he quickly returned with my 2 gallons of satin (in Duration) and 2 gallons of flat (in SuperPaint). I was in-and-out in about 10 minutes, it was so easy, I’m not sure why others are having trouble getting HRW from their SW store. In my experience, it could not have been easier.

    1. Post
      Author

      I LOVE TO HEAR THIS! Now the lid WILL say High Reflective White, but if you look on the sticker, make sure it doesn’t say ‘Extra White’ anywhere on it. In my situation, they manually typed in HRW but put it in the Extra White base ;). I HOPE it’s all the way it shoudl be for you – there may be hope out there for this great white!

  7. The SW website currently (2/18/24) says “SW 7757 High Reflective White” is available in Emerald Interior Acrylic Latex Paint and in SuperPaint (my painter’s wall and ceiling paints respectively). It says that High Reflective White is *not* available in Emerald Urethane Trim Enamel which is what I want on my cabinets (specific message on the website is “color not available for this color line”). Can you clarify that they have confirmed to you that the “Ultra White Base” with nothing added is the same color as HRW or if we need Sherwin Williams to do something with the base to match HRW for the Emerald Urethane Trim Enamel? HRW is my first choice but I want to confirm I can get it in all the paints… I love your blog and youtube videos–thanks for all you do!

  8. Our basement currently has builders grade flat white paint which is a no go for me as I have 4 sons and I need walls I can easily clean. I purchased a handful of samplize paint swatches and SW 7757 High Reflective White looks the best in our basement. As you mentioned it is really a beautiful true white with no green or gray undertones. My question is what finish would you suggest for my walls and trim? I was planing on going with eggshell walls and satin trim and doors. I can’t seem to find High Reflective White in an eggshell finish, and the store and online customer service suggest I use the satin finish for the walls and semi-gloss for the trim and doors. I would really appreciate if you an give me your input on what finishes I should be using. Thanks in advance!

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      Author

      Hi Sheva, you might actually try their Scuff Tuff paint, which comes in flat/matte/eggshell/semi-gloss. I haven’t used the SW version, but I’ve used BM ScuffX in the matte and its amazing as the it’s washable. It has more sheen than traditional matte paint – more like an eggshell. I wouldn’t use satin finish on my walls, ever…or unless I had a bathroom with moisture issues, I suppose. It can just look a bit garish. I would THINK that eggshell in Scuff Tuff could be ample.

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