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Paint Colour Review: Sherwin Williams Pure White SW 7005

Posted on June 29, 2021 by KylieMawdsley

Sherwin Williams Pure White – The SECOND Best White Paint Colour

White is IN – and not just relating to wine, sneakers, and SUV’s, I’m talking whole home paint colour palettes of white-on-white-on-WHITE.

But sadly, that doesn’t mean EVERY home can pull off white walls. In fact, the stars need to align with regard to exposures, finishes, furnishings and tastes in order to pull off a white paint palette.

Kylie M Interiors, online paint colour consultant. Living room with shiplap and fake white brick fireplace and tv. Pure White walls and trim, built in cabinet in Cyberspace

Luckily, I have Online Colour Consulting clients with just the right style, furnishings and spaces to pull off white walls and in MANY cases, Sherwin Williams Pure White is the number one choice! It’s also my 2nd fave white in the world (aren’t you dying to know my first? It starts with char and ends with donnay). Seriously though, keep reading and you’ll discover a few of my OTHER fave white paint colours. Stop reading and you’ll get a spankin’ with a wet noodle.

And all of these homes are different! You’ll see rooms in the warm sun of Hawaii, the cool gray of Vancouver Island as well as a whole RANGE of exposures and lighting, showing you the massive versatility of this awesome white paint colour.

Sherwin Williams Pure White paint colour review, Kylie M INteriors Edesign, online paint consulting blog. Shown in living room

So, without FURTHER ado, let’s check out this wicked white…

Paint colour review of the most popular white paint colour, Sherwin Williams Pure White. Best paint color reviews by Kylie M Interiors Edesign, online virtual paint consulting

What type of paint colour is Sherwin Williams Pure White? Is it warm or cool?

Well, as you’ve probably figured out, Pure White is one of the most VERSATILE, flexible and POPULAR white paint colours on the market – but it’s not a TRUE white, as it has a soft, passive warmth to it, without looking as creamy as some of the other whites. Pure White works well for walls, trims, cabinets and even exterior siding!

Living room beige sofa and loveseat, wood floor, Sherwin Williams Pure White, best soft white, north east exposure, brick fireplace. Kylie M Interiors client photo

What is the LRV of Pure White?

Pure White has an LRV of 84, so it’s what I call a soft white – it’s not stark, but not overly creamy either.

2 storey entryway or foyer, white walls, Sherwin Williams Pure White, black front door, wood stairs, sliding barn door. Kylie M Interiors Edesign, online paint colour, virtual diy decorating ideas

Western Exposures Photography

If you aren’t familiar with LRV, you should take a gander here – it’s kind of a big deal and is a GAME-changer when it comes to choosing the best paint colour for your room.

Kylie M Interiors Edesign, powder room, small bathroom with gray hexagon tile floor and green painted vanity with gold accents. Sherwin Williams Pure White. Online paint colour advice and blog

READ MORE: The ULTIMATE Guideline to Using LRV to Pick Paint Colours

What are the undertones of Pure White?

Pure White has a soft warmth to it in the form of a wee wink of black (which just softens it) and a drop of yellow which makes it slightly warm. But really, when I say SLIGHTLY…I ain’t kiddin’.

Kylie M Interiors, edesign, online paint colour consultant. Living room with gray accent chairs, Pure White walls and trim, gallery wall and navy blue builtins

And like ANY white, Pure White can EASILY pick up colour from its surroundings. In the above photo, Pure White looks a bit more crisp and clean, whereas, in this next photo, it looks a bit softer and warmer…

Living room, stacked stone fireplace, tv, builtins painted Benjamin Cheating Heart, Pure White walls,cognac leather. Kylie M Interiors Edesign, online paint color consultant (4)

See the WHOLE home HERE / Western Exposures Photography

In this next photo, at the top of the photo, the wall is getting hit by a SOLID does of northern light and look at how cool it looks (literally and figuratively)…

Kylie M Interiors EDESIGN. Entryway with vaulted ceiling, large oversized wall clock, builtin bench, painted black front door, Sherwin Williams Pure White walls, trim. Online paint colour advice blog

This means that if you have a bright red couch, Pure White could reflect a subtle pink hue. If you have TONS of grass/landscaping it could pick up a wee wink o’ green. It isn’t always about the white you choose BEING those colours, it’s about what your white paint colour is reflecting back at you, which leads us to our next topic…exposure.

Pure White in a south or west-facing room

South-facing light is warm and slightly yellow, which plays well into the subtle warmth of Pure White.

Farmhouse dining room table, Pier 1 chairs. Pure White walls, south facing room. White spindle back chair style from Wayfair. Kylie M Interiors Edesign, online paint colour advice blog

Sherwin Williams Pure White in a north facing room. Kylie M INteriors paint colour consultant review. Blogger.jpg

In a west-facing room, you won’t get that same warm glow in the morning when the sun is on the opposite side, but as the afternoon progresses things will warm up nicely, without going too far.

HOWEVER, if you have a south-facing room and don’t LOVE warm whites, then you might want to look at a few different whites that don’t have that wink of warmth in them.

Pure White in a north-facing room

Northern light is a cool gray light. In a north-facing room, you might find Pure White has a slightly cleaner edge to it vs the softness you’d find in other lights. This means that if you have a north-facing room and want a really warm soft white, you may want to choose another white paint colour.

Sherwin Williams PUre White with north east exposure and 2700k warm light bulbs in foyer and living room. Kylie M Interiors Edesign, diy ideas

Stair landing with open railings to entryway. Shiplap feature wall in staircase. SW Pure White and Web Gray. Kylie M Interiors Edesign, online paint colour advice blog

READ MORE: North, South, East, West: Which Paint Colour is the Best?

The best gray or grey paint colors for your room. Benjamin or Sherwin. Edesign, online paint colour services Kylie M Interiors. diy home decorating ideas blogger.market

Let’s take a quick break to talk about paint samples…

Undoubtedly, you’ll be heading out in the near future to grab paint samples – stop right there! I want you to check out SAMPLIZE. Samplize offers peel and stick paint samples that are more AFFORDABLE, EASIER and more ENVIRONMENTALLY FRIENDLY than traditional paint pots. Here are just a FEW reasons why I recommend Samplize to my clients…

  • Samples arrive ON YOUR DOORSTEP in 1-3 business days, depending on location
  • At $6.99, they’re more affordable than the samples pots/rollers/foam boards that are needing for traditional paint sampling
  • If you keep the samples on their white paper, you can move them around the room

Visit the SAMPLIZE website HERE

Master bathroom, white hexagon tile shower walls, fibreglass floor, LG quartz countertop, Pure white walls, freestanding tub. Kylie M INteriors Edesign,

What’s the best white trim colour if your walls are Pure White?

if you want to see the warmth of Pure White, partner it with a clean white like SW High Reflective White. HOWEVER, I personally prefer having my walls, cabinets and trim in the SAME white so I don’t need to worry about clashing undertones. This approach lets the change in SHEEN do the work for you without having to change COLOURS.

Sherwin Williams Pure White in home office with leather chair. Best white paint color. Kylie M Interiors edesign, virtual or online paint color expert, diy decorating ideas and home staging

Western Exposures Photography

This next photo is a FAB example of Pure White in its FULL glory – walls, ceiling, trims AND cabinets.

Kylie M Interiors Edesign, online paint colour consultant. Island in navy blue, Cyberspace, Pure White cabinets, bevelled white subway tile backsplash, white cabinets in the kitchen

See more of this gorgeous home HERE

Is Pure White a good kitchen cabinet colour?

Hellllls yeah! As shown above (and below), Pure White is a gorgeous choice for cabinets. It generally ‘looks like white’, without being as stark as more traditional whites. It’s also versatile and suits a WIDE-range of countertop choices. It’s ABSOLUTELY in my top 3 white paint colours for cabinets.

South-west facing kitchen, Sherwin Williams Pure White cabinets, light red oak floor and Sherwin Williams Austere gray walls, green island. South west .. CLIENT PHOTO Kylie M Interiors Edesign

Laundry room mudroom with Formica laminate countertop Carrara Bianco, marble look. Pure White walls and cabinets. Kylie M Interiors Edesign, online paint colour blogger

THE FIVE Best FOOL-PROOF White Paint Colours

And also, because I have wicked cool clients who send me after photos, I can show you how Pure White shifts from day to night!

Pure White in the daytime with no light bulbs…

Pure White in the daylight, best white paint color. Kylie M INteriors Edesign, online paint color consulting

And Pure White in the early evening with light bulbs (lower Kelvins)…

Best white paint colour, Sherwin Williams Pure White. Paint colour review Kylie M INteriors Edesign shown in living room with light bulbs evening (1)

In the above photo, you can see how Pure White softens that little bit with the warm bulbs compared to the brighter look of the previous photo. This is the LIGHT warming up Pure White, not Pure White itself.

What Benjamin Moore paint colours are the same as or similar to Pure White?

You won’t find an exact match for ANY colour between brands – you WILL see shifts in undertones, temperature and depths. However, there are some with similar intentions, but different approaches…

  • Benjamin Moore White Dove is similar, but a wink warmer, same with Cloud White, which is that bit warmer again
  • Benjamin Moore Oxford White is a bit brighter but does the same job in that it’s not OVERLY creamy warm, nor stark

And if you’re thinking of colour matching between brands (ie: getting BM to make an SW paint colour), you might want to read THIS first.

So, there you have it. If you did your reading, you’ll know that Benjamin Moore White Dove IS my OTHER absolute fave white paint colour – this month anyway 😉


The 8 Best Benjamin Moore White Paint Colours

The 4 Best Sherwin Williams White Paint Colours

How to Pick the Best White for Your Cabinets or Vanity

Need help picking YOUR best white paint colour? 

Check out my E-Design packages – affordable and FUN! 

Online paint colour consultant Benjamin Moore Sherwin Williams, Vancouver Island, USA, UK. Interior, exterior, edesign colors. Kylie M Interiors, blogger marketing DIY Decorating and design ideas

Chat soon,

Kylie M Interiors, decorating blog, e-design, online colour consulting expert. signature

Originally written in late 2018, updated and improved in 2021!



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  1. What would be your favorite (light) colors to complement Pure White? Saying I used Pure White in a whole home with a lot of west light, but truly all directions, for ceiling, trim and cabinetry, what are your top coordinating wall colors? Alabaster seems to go a bit too yellow in some of the rooms. Pure White is feeling a bit too stark! Lots of gray, blue and white tiles.

  2. Hi, I just read your blog thank you for all the info. I was wondering what you think of SW Pure White vs. BM Simply White? I’m remodeling a kitchen, and did one coat of Chantilly Lace and it is a bit too blue/chilly for my taste. The room gets almost no direct sunlight and has south facing windows at the far end. I’m stuck! 😉

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      Hi Kathryn! Now i haven’t seen your countertop/backsplash, which can make a BIG difference in your choice, but I lean into Pure White unless you want a more noticeable warmth/yellow in the paint. Pure white could be a nice happy medium between Simply White and Chantilly Lace :).

  3. Hi Kylie,

    I found this post you made on white paint very helpful..I’m feel a bit stuck though because my kitchen faces NW and I’m looking for that “white kitchen” look. My countertop is white but sometimes looks like a light gray (Aurea stone in Paragon), cabinets (upper and lowers on the perimeter) will be white and my island will be an off-black. I’m terrified of picking a white for my cabinets that will set off a yellow tone. What color would you suggest for this? Also, I was thinking white walls…would I pick the same white as cabinets for the walls? I haven’t picked a back splash yet either. it’s all so very overwhelming!

    Thank you

    1. Hi! I know this is a random comment to leave and I’m not sure if it will be seen but I also have Aurea Stone Paragon countertops! Can I ask what color you went with?

      Thank you!

  4. Really enjoy your posts. Very helpful. I have a quick question. What trim colour goes best with BM white dove – BM simply white or SW pure white.

  5. Hi! I recently moved into a new home where the walls are SW Pure White (matte), and they painted the trim SW Ceiling Bright White. Unfortunately, the trim looks gray, and we want to repaint the trim. What color and finish do you recommend?


  6. I am doing pure white color for ceiling, trim and cabinets. Would you recommend doing the walls color pure white also or Alabaster would be a good choice for wall color? Or alabaster won’t look good on the walls with pure white trim, doors and cabinets?

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      Hi Vadim! If it were me, I’d go for consistency and stick with Pure White on all of those surfaces and just let the change in paint sheen do the shifting for you!

    2. Hi! I’m building a house and the kitchen perimeter cabinets will be SW Pure White. The island will be BM Hale Navy. I’m having trouble picking a white quartz with large (preferably gray) veining. I love MSI Calacatta Laza but I’m not sure how it will look against the pure white. Any quartz countertops that you love with the pure white? Unfortunately, with the restrictions due to Covid 19 we are unable to go to any stores to see in person.

  7. HI Kylie,
    Thank you for all of the great advice and videos you offer. You have helped me tremendously as we are in middle of a new build. My cabinet maker only uses SW paints. If we chose the Pure White for cabinets, doors and trim through out the house, would it go well with my favorite paint color from BM, Edgecomb Gray.
    Could I pair Edgecomb gray walls with trim in Pure White from SW?
    Thank you.

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    NOOOOOO! I mean that no nicely :). I would keep the whites consistent and with Classic Gray (assuming it’s SW Classic French Gray?)and would lean WAY more into Pure White as BM Alabaster can grab some weird undertones (slightly pink…). If you meant BM Classic Gray, then I would still do SW Pure White. If you mean SW Alabaster, I would still do Pure White (as SW Alabaster could be a wink warm/yellow).

    I hope that helps!

  9. Very interesting considering the one house on VI.

    Imagine yourself driving down a longish driveway into the woods, in Sooke. You come up on a stereotipycal 1050sqft carriage home with garage down, living up. Facing you is the 500sqft vaulted ceiling great room with 10 1/2 foot windows in the front. With windows facing north west. Some direct light in the morning.

    I’m wanting to go all white but avoid the greys coming out. I have ‘settled’ on BM Simply White from all I’ve read (including your blogs) but from a price perspective SW PW is much less than BM SW. Any thoughts?

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      Hmmm. I do love Simply White and the yellow in it could help counteract the grays that bit, whereas Pure White does have a more muted (but still warm) base. Colour matching is usually a hot mess. I do wonder though if you’ve looked at SW Alabaster. Sometimes if they can add a few shots of white to the gallon it cleans it up a bit and improves the coverage. It is WARMER and creamier than Simply White, with more of the body of Pure White (with a bit less neutral undertone). PERSONALLY, I’m a BIG Pure White fan and would probably lean into it regardless 😉

      I hope that helps, would love to see how it turns out!

  10. Love all your stuff! I have two questions: First, during these crazy COVID 19 times, are you still offering your E-Design package options? And second, can a package include new perimeter kitchen cabinet color and stain choices for the island?

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      Hi Jean, you bet I am! We open up at 8am most days and often sell-out quite quickly! And I can do the cabinets for sure, but generally stay away from stain recommendations as it can depend on the brand/type of wood/etc…so I just stick with paint colours :).

  11. Hi Kylie! First of all, can I just say that I have read hundreds of interior design blogs (especially about choosing white paints), and yours is by FAR the best! Thanks so much for taking the time to educate the rest of us on whites – you are such a wealth of knowledge! So after reading many (and I mean many!) of the articles you posted regarding whites, I’m wondering what you think about pairing Pure White walls with BM Dove White trim to “ease” the transition between stark white walls and warm taupey/beigy crema marfill marble floors?

    Some context: I know you mentioned pure white walls and trim (and letting the sheen change between the 2) as the best option for pure white walls, but we tested it and found it may be too stark for the beigey/taupey crema marfill tile floors we inherited. We are trying to go with an all white wall look to make our house a lot more contemporary/modern to suit our taste, though, and we’re not a fan of overly yellow walls. We do have crown mouldings in the ceiling areas (most ceilings are high) and traditional, thick looking baseboards. Pure White on trim + walls seems a bit stark, and White Dove walls seem a bit too creamy. I guess Snowbound Trim + walls could be a possibility, too, but it also looks a bit stark in several of the rooms.

    What’s your take on whether BM Dove White Trim could work with SW Pure White walls if the floor is a beigy marble? Would you recommend this? Would love to hear your thoughts on this combo of 2 of your fave colors! 🙂

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  12. Hello! Thanks for this post. I wonder if Pure White will go well with Shoji White trims. I don’t want to paint the trims at least for now and they are shoji white.

  13. Hi Kylie!

    I love your posts. Seriously some of the best advice when it comes to paint colors. I never knew about LRV and why it’s important until I came across your blog. I am sort of stumped on picking a white for my kitchen walls trim and doors. The kitchen has north and east facing windows and seems on the darker side. The cabinets are painted SW Dorian Gray, the countertops are concrete with a white subway backsplash and charcoal gray tile floor. I want a softer tad bit warm white. I am considering either SW Alabaster and SW Pure White. This would be the same trim and door color through the entire house with SW Gossamer Veil on the rest of the walls. Would painting the walls, trim and doors all the same color be too much of one color? Again thank you for your content.


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      Hi Vanessa, it’s SUPER IMPORTANT that the white you choose matches the white in your backsplash. If it’s more yellow (ie: Alabaster probably will be, even though it’s a lovely warm white) it could look yellow in comparison to the brighter look of traditional white subway tile. Pure White could be a happy medium as it probably isn’t as white, but at least it’s less yellow! Really, High Reflective White is often a closer choice :).

  14. I am getting ready to paint my kitchen cabinets and have a dilemma. My kitchen ceiling and wainscoting in the adjacent dinning room are Simply White. (Butcher block countertops) I’m afraid I won’t like the Simply White on the cabinets. Can I get away with Pure White, Cloud White, or
    White Dove without repainting everything? My cabinets do not reach the ceiling and the dinning room is adjacent but not an open floor plan. I’ll repaint if I have too, but would really rather not!

    I love your blog and Instagram and am so thankful for it!. I have been a student of your blog for a year now and you have helped me tremendously! Picking paint colors has always caused me so much anxiety, but your information has given me confidence to start trying!

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      Aww, I’m so glad to hear that! And don’t worry, while I can advise people ALL DAY LONG, I get massive (massive) anxiety when choosing colours for my own home, so I get it!
      So, if it were ME and I were you, I would probably hit SW Pure White on the cabinets and hope that the change in rooms/exposure/lighting fudges any shifts (which it really SHOULD). The goal is that only YOU would know they were different whites :). Actually, check out BM Oxford White too…:)

  15. Hi Kylie,
    I have enjoyed several YouTube videos and reviews on colors! I’m repainting my entire interior of my home. The majority of my windows including a 12 ft slider and a 10 ft slider are east facing (morning sun). I have Versailles pattern travertine floors. I’ve decided on Neutral ground for my walls but deciding what white to use on trim for my baseboards, new doors, trim and staircase. I’ve narrowed down to pure white or chantilly lace. Any advice or input would be greatly appreciated.
    Warm Regards,

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      Hi Diana! Of the 2, I LEAN into Sherwin Williams Pure White as it’s that bit softer. I also love the slightly whiter approach of BM Oxford White, which isn’t AS white as Chantilly Lace :).

  16. Hello!! Ok, I’ve been losing sleep over cabinet color lol. I love the sw Pure White, but feel we may need something creamier as our dated “1992 special” granite is in the darker cream/brown darker veined family. Could we get away with Pure White in a south facing, not very bright kitchen? Or would Alabaster be better? I feel SW creamy is too creamy. Can’t pick a wall color or island color until we figure this one out.
    Thanks in advance!

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      Well Jen, from the SOUNDS of it, Alabaster could likely be a better fit and it REALLY IS a gorgeous white (whereas I’d definitely be talking you out of Creamy 😉

  17. Thanks for all the helpful info you provide about paint! You are my go to source when I am picking a paint color for a room. Could you tell me please would BM Oxford White or SW Pure White be better for trim with the walls painted BM November Rain (the cream and gray undertones come through, not so much the green undertones) in a room with a lofted ceiling with two windows facing south and one facing west. The room has rustic wood beams and wood floors. I am looking for a soft contrast between the walls and trim. Thanks!

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      Hi Krista, I don’t think either would be bad, but Pure White would give you a SOFTER contrast as the LRV is a bit lower than Oxford White 🙂

  18. I love your blogs! Curious if you have any thoughts on Pure White vs Origami White for kitchen cabinets/trim to go with Modern Gray throughout the house?

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      Ooooo, I HAVE to say Pure White, only because off-whites are trickier as trim colours and WILL limit you in the longer if you ever want to change wall colours!

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