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Paint Colour Review: The 5 WHITEST White Paint Colours

Posted on October 13, 2020 by KylieMawdsley


What are the WHITEST white paint colours in the TOP BRANDS? Let’s find out! 

When it comes to picking the BEST white paint colour, it’s easy to take a wrong turn into the wrong undertones, which is why it’s SO important you do your research. And while I’ve covered MANY versions of white (including the kind that fills my glass on a nightly basis), today we’re going to chat about the MOST WHITE white paint colours!

2 storey entryway or foyer, white walls, Sherwin Williams Pure White, black front door, wood stairs, sliding barn door. Kylie M Interiors Edesign, online paint colour, virtual diy decorating ideas

If you’ve been reading my blog for a while (thank you for drinking the Ginger-flavoured Kool-aid), you’ll know that LRV matters. WHAT IS LRV? If you don’t know, you get three slaps with a wet noodle and need to read this blog post ASAP – it’s also good for those needing a refresher!

And speaking of refresher, I’m also going to titillate you with WINE pairings, sharing some of my faves whites to pair with my fave whites (from our own BC Wineries!)

The WHITEST white paint colours will have the highest LRV numbers as the lower the LRV is, the darker the colour is. And while LRV goes up to 100, in the ‘real person paint world’, we’re only going up to 94, as we’re not slapping scientific white on our walls (it’s not available and only shows up on my bum cheeks in the dead of winter – yes, Mom, I said that).

The WHITEST white paint colours will have the highest LRV numbers

White kitchen cabinets with white bevelled subway tile backsplash, navy blue le creuset accents. Kylie M Interiors Edesign, online paint color consulting and blogger

Sherwin Williams Pure White

It’s also important to not judge a colour by its name. For example, Sherwin Williams has a GORGEOUS white called Pure White (one of my faves), but let me tell you – it ain’t ‘pure white’.

AND LASTLY, after reading this list, PLEASE keep reading, as I have some IMPORTANT NOTES for you to consider BEFORE you start sampling white paint colours!

What are the whitest white paint colour. Review of the most white colors - Benjamin, Sherwin, Behr, Farrow and Ball, Kelly Moore. by Kylie M Interiors Edesign

The WHITEST White Paint Colours 


Wine pairing: Wild Goose Autumn Gold

Ultra Pure White is THE whitest white paint colour on the market. And even though I’ve been in long-term relationships with Ben and Sherm, there’s been the odd time when I’ve referred to this WHITEST white paint colour as the best colour for a project.

What is the whites white or most white paint colour. Behr Ultra Pure White. REview by Kylie M Interiors. Best white paint colours from top brands (2)

And don’t ask me why Behr has four different Ultra Pure Whites (I’ve sent an email asking) – seems like a great way to complicate things if you ask me. Stick with PR-W15 until I learn otherwise.

Why doesn’t every brand have a white that’s THIS WHITE? Good question – you get a gold star! Different brands use different BASES to create their paint, and not all white bases were created equally – this is why every brand has a different ‘white’ and it’s not the same right across the board (it’s also why you should NEVER colour match between brands).

Kylie M Interiors Edesign, online paint colour consulting. Gas fireplace with painted white fake brick, shiplap and wood mantel, Cyberspace navy blue built in cabinets

Read more: Behr’s Best White & Soft-White Paint Colours


Wine pairing: Three Sisters Winery Chardonnay

Now, you’d think that with an LRV of 94.62, Whitest White would be in the number one spot, and it SHOULD be. But, what I’m talking about are the WHITEST whites and even though its LRV is a weeee willy wink higher, I find that Ultra Pure White looks a touch cleaner, which could simply be because Behrs ‘white base’ is a cleaner white – but really, either will do the trick.

Read more: Should I Paint My Wood Cabinets White? A QUESTIONNAIRE


Wine pairing: Lunessence Quartet

Sherwin Williams High Reflective White is a white I refer to ALL THE TIME in my Online Paint Colour Consulting. With its LRV of 93, it’s pretty dang white. It looks SLIGHTLY warm in comparison to Ultra Pure White, but that’s just comparison as High Reflective White has no ‘colour’ added to it – only white (but again, it can depend on the actual COLOUR of the ‘base white’ that a brand uses…confused yet? I am. WHERE’S MY WINE!).

The best white for kitchen cabinets with marble. Sherwin Williams High Reflective White. Kylie M INteriors Edesign, online paint colour consultant

High Reflective White is WHITER looking than Chantilly Lace (#4), but NOT quite as white as Ultra Pure White. Compare the two and you WILL see that shift, with HRW looking a wink softer (but again, it’s really a pretty legit white white).

Romantic farmhouse style bedroom, Sherwin Williams High Reflective White board and batten, vaulted ceiling, chandelier. Kylie M Interiors Edesign, online paint color consultant

HOWEVER, High Reflective White is a TRICKY one, so humour the crazy lil’ Ginger for a minute…

High Reflective White is a base colour (that some stores don’t carry a lot of). To make High Reflective White, they take this base colour and add four shots of white to the gallon to improve its hide. Some paint techs will take Extra White (which is a cool white-blue) and add four shots of white to the gallon, giving it body, brightness and coverage – creating a version of High Reflective White. However, I worry it will still have that slightly cool cast, with Extra White as its base. If your local store doesn’t have High Reflective White, this could be a solution to that, just check it out before you commit to slappin’ it on your walls.

Bathroom vanity cabinet High Reflective White, white countertop, subway tile accent feature wall. Kylie M Interiors Edesign, online paint color consultant


Wine pairing: Quails Gate Pinot Gris-Pinot Blanc

According to Benjamin Moore, their most WHITE white paint colour is Chantilly Lace, with its LRV of 92.2. A lot of people think that Benjamin Moore SUPER White OC-152 is the whitest, but again, don’t judge a colour by its name as it has an LRV of 89.09!

And while it looks like a pretty DAMN WHITE WHITE, it actually comes off just a WINK warm/soft in comparison to Behr Ultra Pure White (but really, it’s a gorgeous white and one I refer to ALL THE TIME).

Benjamin Moore Decorators White, Chantilly Lace, Super White compared to marble tile or countertop. Best white paint color. Kylie M INteriors Edesign

Chantilly Lace – third down

BTW, people are OFTEN fooled by Benjamin Moore Simply White, as it can look quite white and has an LRV of 92. HOWEVER, it has a pop of yellow undertone, so be careful where you put it.

Let’s take a quick break to talk about paint samples…

Undoubtedly, you’ll be heading out in the near future to grab paint samples – stop right there! I want you to check out SAMPLIZE. Samplize offers peel and stick paint samples that are more AFFORDABLE, EASIER and more ENVIRONMENTALLY FRIENDLY than traditional paint pots. Here are just a FEW reasons why I recommend Samplize to my clients…

  • Samples arrive ON YOUR DOORSTEP in 1-3 business days, depending on location
  • At $6.99, they’re more affordable than the samples pots/rollers/foam boards that are needing for traditional paint sampling
  • If you keep the samples on their white paper, you can move them around the room

Visit the SAMPLIZE website HERE

Paint colour review of tool Samplize, peel and stick samples. Benjamin Moore, Sherwin Williams, Farrow and Ball, Home Depot. Kylie M Interiors Edesign, online paint color consulting

5. FARROW & BALL ALL WHITE 2005    LRV 91.8

Wine pairing: Three Sisters Rose

With an LRV of 91.8, All White will look white but can come off a bit softer than the others with its slightly lower LRV. While I find that ‘generally speaking’ the first four colours all do a very similar job, All White is just a bit noticeably softer.

White Paint Colours and Exposure

I’m not talking FULL-exposure (which is one of my fave past-times) but the type of exposure that’s coming in your windows – north, east, south, west.

The quality and colour of the natural light coming in your windows will ABSOLUTELY shift how white paint colours look. This has a lot to do with their HIGH LRV, as with that high LRV (light reflectance value) they REFLECT more light!

  • North-facing light – Cool gray light with a blue tinge (read more)
  • East-facing light – slightly warm, yellow light (read more)
  • South-facing light – yellow-orange (but white at the height of day) (read more)
  • West-facing light – yellow-orange, going even more golden at the end of the day (read more)


North, East, South, West – Which Paint Colour is the Best?

How to Pick a Colour for a Room with 2 Exposures

Kylie M Interiors, edesign, online paint colour consultant. Living room with gray accent chairs, Pure White walls and trim, gallery wall and navy blue builtins

This means if you pick one of the above whites but think it looks a bit blue/yellow/etc…it’s not the paint colour ITSELF, but the light that it’s reflecting. This can ALSO happen if you have a lot of greenery outside, such as trees, landscaping and grass – nature of the beast!

Benjamin Moore Chantilly Lace in north facing living room in Hawaii Maui. Kylie M Interiors Edesign, online paint color consulting blog

So, there you have it. If you want more reading, I have TONS of blog posts on the best white paint colours, so check out the links below!


Check out my Online Paint Colour Consulting packages

The best white paint colors for your room. Benjamin or Sherwin. Edesign, online paint colour services. Diy home decorating ideas blogger.market

Chat soon,

Kylie M Interiors, decorating blog, e-design, online colour consulting expert. signature


Benjamin Moore’s 8 Best White Paint Colours

SHOULD I Paint My Cabinets White or Leave Them Wood Stained? A QUESTIONNAIRE

The 3 Whites I Would Never Paint my Trim or Cabinets

How to Pick the Best White Paint Colours for Cabinets and Trim

Paint Colour Review: Benjamin Moore Chantilly Lace

Paint Colour Review: Benjamin Moore White Dove



  1. Great article. So under Chantilly Lace you have four
    Color samples posted. Can you share what they are please?
    Ps. i have the same red shirt you have in the picture below it!
    I love a great red!

    1. Post

      Hi Lisa, thank you! What you’re looking at there are SW High Reflective White, BM Super White, BM Chantilly Lace and then BM Decorators White :). And yes, I love a great red shirt too!

  2. Great article. So under Chantilly Lace you have four
    Color samples posted. Can you share what they are please?
    Ps. i have the same red shirt you have in the picture below it!
    I love a great red!

  3. We just painted the living room, dining nook, and halls Behr’s Ultra Pure White, and it looks beautiful. We have a straight on eastern exposure. The white stays white looking all day.

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  4. Forget this High Reflective White nonsense – it’s WAY not worth the trouble. Go with the Behr Ultra Pure,. It’s my clean white trim with my SW 7570 Egret White walls, a MODERN off-ish white with mauve/taupe undertone – a surprisingly low LRV 70 that works with my flooring and wall tile. Definitely not a greige – which I’m sick of already! I wanted WHITE walls but my rooms were too dark for the higher LRV and the low 70’s was just perfect so that the paint didn’t look like primer!

  5. hi happy girl, I noticed your bookshelf in your latest white videos. they were great videos! I wondered if the rage over “The home Edit” had made it up there. I’m in Nashville TN. they arrange books by color, ROYBGIV red, orange, yellow, blue, etc. they have a show on Netflix if you want to see it, they do amazing KITCHEN OR BATHROON OR CLOSET ORGANIZATION and it very colorfully. have a happy day.

  6. As usual, so well researched! You ARE the color goddess. One note from a Sherwin alum on High Reflective- If you’re going to use it you really have to add some white tint to it. They created that base mostly in order to achieve the kind of luminescence needed when matching some competitor colors aka Ben Moore. There aren’t actually many SW colors that require this base (which is why the stores don’t stock a lot). That being said, lots of contractors will tell you it doesn’t cover well on its own. Adding tint takes care of that. I’m with you on Pure White, that and BM White Dove are my all time faves for clean but pretty, soft whites.

    1. Post

      Thank you Lori! Yup, I threw that note in about the 4 shots of white as you’re right, it can make a big difference! But regardless, Pure White and White Dove are still my long-time loves ;).

  7. We painted our partly-open space with Chantilly Lace (Walls, trim, vaulted popcorn 😩 ceiling) and love it — it makes the space feel fresh and bright but not cold, perhaps because we have both east and west exposures.

    1. Post
  8. Great post! My bedroom does not have a lot of light and I painted the wall behind the bed SW Iron Ore, it looks great..
    I am thinking about a white on the other 3, any input on whites that look nice with Iron Ore.. Thanks!

  9. Hi Kylie!

    You offer so much helpful information about paint colors!
    My question is about painting cabinets white in a kitchen with northern exposure and white appliances. I painted my cabinets a warm white (with taupe undertones, I think) and of course it doesn’t work with the bright white appliances. The kitchen is in the middle of my home and always seems pretty dark, even though some light comes in from the family room to the east in the morning, and from the west-facing living room in the afternoon. Should I just ignore the northern exposure and go for a white white like Chantilly Lace on the cabinets? Or maybe Simply White? One counter is butcher block and one is Formica with some white in it. Thank you.

    1. Post

      Hi Judy! I have NO problem painting a kitchen like this white as it will make the space seem that bit brighter and the flow will be smooth from appliances to cabinets! Yes, Check out Chantilly Lace as well as SW High Reflective White. There are COOLER whites that can jibe with appliances as well…but they can be pretty cool (ie: SW Extra White). I would sample the other 2 first and see how they feel :).

  10. Thank you for decoding the “real “white, from simply, to ultra and finally to all white. Very informative, explicit and even pleasant to read.

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  11. Thank you for sharing this….. almost every article I’ve accessed, even tho stating the best white wall paint colors, only offer suggestions for Ben Moore and Sher Williams….. really, these articles are just ads for those paint companies. So, I was so grateful when I found this unbiased article. Indeed, it will be Behr Ultra Pure White for my hall which is as halls usu. are dark and I want to brighten it up as much as possible. Thank you.

    1. Post

      Jeanie, what a great comment to get, thank you! Sadly, I don’t get paid by any paint company, so I pay myself in wine and Doritos ;). But, it does mean that my content is pretty darn organic and honest, thank you for noticing!

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