HomeThe Best Paint ColoursBENJAMIN MOORE & SHERWIN WILLIAMS: Paint Color ReviewsSherwin Williams Incredible White SW 7028: Paint Color Review

Sherwin Williams Incredible White SW 7028: Paint Color Review

Posted on January 7, 2020 by KylieMawdsley

Sherwin Williams Incredible White: LRV, Undertones and a Little More

When it comes to off-white paint colors, it’s ALLL about the undertones. And while Incredible White might LOOK like relatively simple neutral color – it sure as heck isn’t!

However, because my blog is 100% powered by photos from my Online Color Consulting clients, I don’t have any photos of this bad boy, as it just ISN’T as popular as some others, but that doesn’t mean it’s not the PERFECT paint color for you, and I have some great info to share with you today.

Paint colour review of the best popular off-white paint colour, Sherwin Williams Incredible White. Greige. Kylie M Interiors Edesign, top blogger

What type of paint color is Incredible White? Is it gray, greige, taupe or beige?

Well, the funny thing is that Incredible White is almost like a blend of them ALL! However, to narrow it down, I refer to Incredible White as a greige-taupe blend, which we’ll get into below when we talk about undertones.

Is Incredible White a warm or cool paint color?

Incredible White is ABSOLUTELY a warm paint color. Sure, it will lean that bit more greige in north-facing light or afternoon eastern light, but in south-facing or eastern morning/afternoon western light, it will have a LOVELY soft warmth to it.

Read more: North, East, South, West – Which Paint Color is the Best?

What’s the LRV of Incredible White?

With an LRV of 74, Incredible White sits in the off-white range. It’s not FAR into the off-white range, but if you have a well-lit room, it could REALLY wash-out with an LRV of this depth (learn more HERE).

Not sure what LRV is? It could save your paint lovin’ life – read all about it HERE.

What are the undertones of Incredible White? Will it look gray, beige, purple or pink?

Incredible White sits nicely in between gray and beige – making it more like a greige, right? Not quite. At this depth, I find that it has more typical TAUPE undertones, specifically, pink and purple. If you move down one on the color strip to Agreeable Gray, you’ll see those undertones disappear. In south-facing light you might notice a bit MORE of the pink, whereas, in northern light, you might see it fall back.

What’s the best way to sample paint colors?

Like with every paint color, I highly recommend using SAMPLIZE. Samplize is a peel & stick paint sample that you can easily move around your room for over HALF THE COST of traditional sample pots – and they deliver right to your front door!

Learn all about Samplize HERE

If I’m painting my walls Incredible White, what’s the best white paint color for my trim?

With Incredible White, I love either Sherwin Williams High Reflective White or Benjamin Moore Chantilly Lace.

Read more: SHOULD I Paint My Wood Cabinets White? A QUESTIONNAIRE

Read more: The 4 Best White Paint Colors from Sherwin Williams

Is Incredible White a nice exterior color? 

Incredible White isn’t my fave choice for an exterior as those purple-pink undertones can rise up a BIT more and there are much better, more neutral choices out there.

Read more: 5 Tips to Choosing an Exterior Paint Color

Is it a popular paint color right now?

While off-whites are popular, as are neutrals, because of its purple-pink undertone, Incredible White is only popular with crowds that LIKE those undertones. There are MANY ROOMS that suit Incredible White, but not as many people that love it as a paint color.

What Benjamin Moore paint color is similar to itte?

Every color has its own particular nuances and there will be NO perfect match, but you’ll find that Benjamin Moore Classic Gray and Benjamin Moore Pale Oak are along similar lines.

Romantic style decor and living room. Benjamin Moore Classic Gray. Kylie M Interiors Edesign, online paint color consulting

Shown above, Classic Gray

What type of paint colors look good with Incredible White?

Incredible White is actually reasonably flexible and can suit a variety of paint colors, such as…

Not sure if Incredible White is right for you? Want a bit warmer or cooler? I’ve got more!


Paint review, Sherwin Williams Snowbound, popular white paint colour. Written by Kylie M Interiors Edesign, diy blogger

Read more: Paint Color Review of Sherwin Williams Snowbound


Paint colour review, most popular warm gray paint colour, Benjamin Moore Classic Gray. Kylie M Interiors best paint colour online consulting and edesign services

Read more: Paint Color Review of Benjamin Moore Classic Gray


Paint colour review of off white gray paint colour, Sherwin Williams Eider White. Kylie M Interiors Edesign, online paint color consulting and diy decorating design advice blogger

Read more: Paint Color Review of Sherwin Williams Eider White

Not sure which paint color is best for YOUR home?

Check out my Online Paint Color Consulting – I’d love to help!

The best paint colors for your room. Benjamin and Sherwin. Kylie M Interiors Edesign, online paint colour consulting. Home Decorating and diiy ideas blogger.market


  1. I’ve learned so much from your website! Thank you for all of your work!

    We’re painting our whole upstairs agreeable gray with alabaster trim. We have a playroom without any windows so I’m worried about it looking too dark. My local SW lady told me to use incredible white in that room because it would look the same as agreeable given the lighting change. My concern is 1-is that true? and 2-does incredible work with alabaster trim? They look so similar. I have samplizes of both, but the house isn’t built yet so I can’t see it in the room.

    1. Post

      Hi Sara, I WOULDN’T DO IT! While Incredible White is pretty, it’s an off-white and no matter what the lighting conditions are, it won’t look like Agreeable Gray. In fact, it’s known for flashing more of a violet-pink undertone at times. It’s also not a great option with Alabaster as Incredible White would prefer a brighter white like High Reflective White (which paint stores hate making) or BM Chantilly Lace. Perhaps you want to try Agreeable Gray 25% lighter, just to see a subtle shift OR what about doing all Alabaster walls/trim/ceiling with a fun feature wall, either in a greige like SW Mega Greige, something soft and pretty like SW Comfort Gray or something FUN like Teal Stencil???

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