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Paint Colour Review: Sherwin Williams INCREDIBLE White SW 7028

Posted on January 7, 2020 by KylieMawdsley


Sherwin Williams Incredible White: LRV, Undertones and a Little More

When it comes to off-white paint colours, it’s ALLL about the undertones. And while Incredible White might LOOK like relatively simple neutral colour – it sure as heck isn’t!

However, because my blog is 100% powered by photos from my Online Colour Consulting clients, I don’t have any photos of this bad boy, as it just ISN’T as popular as some others, but that doesn’t mean it’s not the PERFECT paint colour for you, and I have some great info to share with you today.

Paint colour review of the best popular off-white paint colour, Sherwin Williams Incredible White. Greige. Kylie M Interiors Edesign, top blogger

What type of paint colour is Incredible White? Is it gray, greige, taupe or beige?

Well, the funny thing is that Incredible White is almost like a blend of them ALL! However, to narrow it down, I refer to Incredible White as a greige-taupe blend, which we’ll get into below when we talk about undertones.

Is Incredible White a warm or cool paint colour?

Incredible White is ABSOLUTELY a warm paint colour. Sure, it will lean that bit more greige in north-facing light or afternoon eastern light, but in south-facing or eastern morning/afternoon western light, it will have a LOVELY soft warmth to it.

Read more: North, East, South, West – Which Paint Colour is the Best?

What’s the LRV of Incredible White?

With an LRV of 74, Incredible White sits in the off-white range. It’s not FAR into the off-white range, but if you have a well-lit room, it could REALLY wash-out with an LRV of this depth (learn more HERE).

Not sure what LRV is? It could save your paint lovin’ life – read all about it HERE.

What are the undertones of Incredible White? Will it look gray, beige, purple or pink?

Incredible White sits nicely in between gray and beige – making it more like a greige, right? Not quite. At this depth, I find that it has more typical TAUPE undertones, specifically, pink and purple. If you move down one on the colour strip to Agreeable Gray, you’ll see those undertones disappear. In south-facing light you might notice a bit MORE of the pink, whereas, in northern light, you might see it fall back.

What’s the best way to sample paint colours?

Like with every paint colour, I highly recommend using SAMPLIZE. Samplize is a peel & stick paint sample that you can easily move around your room for over HALF THE COST of traditional sample pots – and they deliver right to your front door!

Learn all about Samplize HERE

If I’m painting my walls Incredible White, what’s the best white paint colour for my trim?

With Incredible White, I love either Sherwin Williams High Reflective White or Benjamin Moore Chantilly Lace.

Read more: SHOULD I Paint My Wood Cabinets White? A QUESTIONNAIRE

Read more: The 4 Best White Paint Colours from Sherwin Williams

Is Incredible White a nice exterior colour? 

Incredible White isn’t my fave choice for an exterior as those purple-pink undertones can rise up a BIT more and there are much better, more neutral choices out there.

Read more: 5 Tips to Choosing an Exterior Paint Colour

Is it a popular paint colour right now?

While off-whites are popular, as are neutrals, because of its purple-pink undertone, Incredible White is only popular with crowds that LIKE those undertones. There are MANY ROOMS that suit Incredible White, but not as many people that love it as a paint colour.

What Benjamin Moore paint colour is similar to itte?

Every colour has its own particular nuances and there will be NO perfect match, but you’ll find that Benjamin Moore Classic Gray and Benjamin Moore Pale Oak are along similar lines.

Romantic style decor and living room. Benjamin Moore Classic Gray. Kylie M Interiors Edesign, online paint color consulting

Shown above, Classic Gray

What type of paint colours look good with Incredible White?

Incredible White is actually reasonably flexible and can suit a variety of paint colours, such as…

Not sure if Incredible White is right for you? Want a bit warmer or cooler? I’ve got more!


Paint review, Sherwin Williams Snowbound, popular white paint colour. Written by Kylie M Interiors Edesign, diy blogger

Read more: Paint Colour Review of Sherwin Williams Snowbound


Paint colour review, most popular warm gray paint colour, Benjamin Moore Classic Gray. Kylie M Interiors best paint colour online consulting and edesign services

Read more: Paint Colour Review of Benjamin Moore Classic Gray


Paint colour review of off white gray paint colour, Sherwin Williams Eider White. Kylie M Interiors Edesign, online paint color consulting and diy decorating design advice blogger

Read more: Paint Colour Review of Sherwin Williams Eider White

Not sure which paint colour is best for YOUR home?

Check out my Online Paint Colour Consulting – I’d love to help!

The best paint colors for your room. Benjamin and Sherwin. Kylie M Interiors Edesign, online paint colour consulting. Home Decorating and diiy ideas blogger.market



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